• July 28, 2015

The Star Democrat - Easton, Maryland: Opinion

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The importance of the 'like' factor

Bill Cohen, the former three-term Republican U.S. senator from Maine who served as secretary of defense in Democratic president Bill Clinton’s second administration, offered this key to the art of winning tough elections: “I don’t care how great your ideas are or how well you can articulate them. People must like you before they will vote for you.” Comments (0)

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