SALISBURY — A team from Salisbury University’s Franklin P. Perdue School of Business recently won the Direct Marketing Association of Washington Educational Foundation’s (DMAW/EF’s) fall 2020 regional Collegiate MAXI Case Competition.
Team members included seniors Elizabeth Dean of Cambridge, Theresa Aronne of Silver Spring and Helen Martin of Kingsville, Maryland.
Coached by Irina Piatselchyts B.S. ’11, M.B.A. ’16 of the Management and Marketing Department (who participated in two MAXI case competitions as a student), the team was charged with creating an integrated marketing plan to re-engage lapsed donors to Disabled American Veterans, a national non-profit organization serving disabled military veterans and their families.
For more information call 410-543-6030 or visit the SU website at www.salisbury.edu.