DENTON — In today’s challenging times, Edward Jones financial advisors are thinking about the health of their clients, their families and their colleagues, what’s happening in their communities and the effect of COVID-19 on the markets.

“Most importantly, we want everyone to know we’re taking steps to protect the health and well-being of our clients, associates, families and communities,”

Ann Jacobs, a financial advisor at Edward Jones’ Denton office. “We’re right here in the community with you, going through this together as neighbors and friends. And we will get through this together.”

To help reduce the impact of the coronavirus, financial advisors are taking several steps, including suspending face-to-face visits with clients, holding virtual meetings and training sessions, and ensuring office spaces are sanitized and disinfected.

“Like everyone, we really have to do our part to help mitigate this crisis,”said. “But since our entire reason for being in business is to help our clients enjoy more rewarding lives, we feel that our efforts now are just an extension of that.”

Of course, people’s financial situations also weigh on their minds, Jacobs said.

“The current market selloff is certainly concerning, but it seems to be driven more by fear and panic than by economic or financial reality,”

Monetary and fiscal policy are necessary, but at the end of the day, it will be the medical progress that will dictate the timeline for reducing market volatility and the ultimate rebound in stocks, Jacobs said.

Jacobs said Edward Jones expects daily volatility to persist until new virus cases begin to slow, but added investors should find optimism in these facts: Unemployment is near a 50-year low, with solid wage growth; there’s been an uptick in the housing market, which may accelerate due to declining mortgage rates; and the Federal Reserve has cut short-term interest rates back near 0%.

Furthermore, Jacobs said, the drop in investment prices may indicate the financial markets already have “priced in” the likelihood of a short-term recession.

“This could mean that we’ve already endured much of the stock market pain,” said. “And even a short recession is of concern to all of us, since it’s likely to bring a least a temporary disruption to an otherwise strong labor market.”

For investors wondering what to do now, Jacobs offered these suggestions:

First, remember why you’re investing.

“With the market decline, people will be tempted to change their investment strategies,” said. “But they need to keep in mind that most of their financial goals, such as a comfortable retirement, are long-term in nature — a lot longer-term than the shelf life of the coronavirus. If investors have established a long-term strategy that’s appropriate for their needs, they should stick with it, no matter what today’s headlines are.”

However, Jacobs suggested individuals who are particularly concerned over the current results of their investment statements might want to evaluate their risk tolerance.

“If you are truly losing sleep over what’s going on in the markets, it’s possible your portfolio is positioned too aggressively for the amount of risk with which you’re comfortable,” Jacobs said. “In that case, you should work with your financial advisor to see if you need to adjust your investment mix to include more fixed-income securities, which can provide some downside protection, but you’ll be making a trade-off, because you’ll also be affecting your long-term growth potential.”

Finally, said, now might be a good time for investors to consider adding to their portfolios.

“Right now, many stocks are at their best values in more than a decade,” Jacobs said. “If you need to rebalance your portfolio, this could be a time to do so.”

Ultimately, Jacobs said, investors need to realize that, while we are in somewhat uncharted times, the temptation to panic should be fought.

All our emotions are running high right now,” Jacobs said. “And while everyone’s top priority should be to protect themselves, their families and their communities, it’s still important not to lose sight of their financial well-being. And for that, the best thing all of us can do is look past short-term downturns and maintain the discipline to keep investing in all types of markets.”

Edward Jones, a Fortune 500 company headquartered in St. Louis, provides financial services in the U.S. and, through its affiliate, in Canada. Every aspect of the firm’s business, from the investments its financial advisors offer to the location of its branch offices, caters to individual investors.

The firm’s 18,000-plus financial advisors serve more than 7 million clients and care for $1 trillion in assets under management. Visit our website at edwardjones.com and recruiting website at careers.edwardjones.com. Member SIPC.

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