EASTON — The board of directors of Character Counts Mid Shore has announced the appointment of Lauren Weber as its new executive cirector.

Weber succeeds the organization’s longtime leader, Susan Luby, who retired last month. Weber joins Character Counts Mid Shore as a seasoned nonprofit executive with a background in nonprofit governance. Her passion for investing in today’s youth gives her a vision to build the leaders of tomorrow.

For Weber, Character Counts Mid Shore is at a pivotal moment in its life. The CCMS Board of Directors and Weber will engage in an extensive strategic planning process that will result in a five-year plan for the organization.

“I believe that character matters, everywhere, every day, to everyone; there is very little in our world that isn’t influenced by people’s personal character,” Weber said. “In this visioning process, our board of directors, stakeholders in the communities we serve and myself will engage in an exploratory dialogue about what kinds of additional programming we can add to our offerings that will provide students with a better character toolkit as they approach adulthood.”

As a mother of three, Weber is focused on how it takes a community to demonstrate the principles of good character. As executive director, Weber said, she is particularly excited to “engage the wonderful citizens of Talbot, Dorchester and Caroline counties in accomplishing a shared vision of equipping our youth with the integrity and purpose that accompanies good character. At first blush, many might not know that our programming is a labor of love, driven by 163 adult Character Coach volunteers and 21 student peer character mentors.”

Most recently, Weber served as the director of development for an independent school on the Eastern Shore. Before that, she was a small business owner and the president of a nonprofit organization providing resources to support educational equity by narrowing opportunity gaps for at-risk youth populations.

“We’re exceptionally pleased that Lauren has taken on this leadership role,” said Richard M. Potter Jr., president of Character Counts Mid Shore’s board of directors. “Lauren comes to Character Counts Mid Shore with a wealth of experience that I believe will be beneficial to the organization’s growth as we move forward in this next chapter of providing character development everywhere to everyone all the time.”

Character Counts Mid Shore was established in 1998 to foster positive character development through delivering citizen-driven character enrichment programs to students in kindergarten through 12th grade in Talbot, Dorchester and Caroline counties.

For more information, visit www.charactercountsmid shore.com.

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