EASTON — Tim and Rhonda Matterson have big plans for the backyards in the Easton area. They want to make each one of them a fine dining experience that offers only the freshest, highest quality food — for birds that is.
Wild Birds Unlimited Nature Shop is scheduled to open in July at 8223 Elliott Road, Suite 25, in the Shoppes of Easton.
“We have been very busy these past months preparing to open the newest Wild Birds Unlimited, signing a lease agreement on our new location and completing franchise store owner training in Carmel, Indiana,” Tim Matterson said.
The Mattersons worked with Kimco Realty to negotiate the terms of the lease. While attending franchise store owner training, Tim Matterson learned various operational aspects of a specialty retail business.
“Not only do you have the backroom operations of managing staff and inventory, but you also have the front room and ensuring that every customer has an exceptional shopping experience,” Rhonda Matterson said. “We really encourage our customers to come in and chat about the birds that are coming to their backyard.”
Tim Matterson’s background is in the supply chain management industry. He has a business degree from the College of Notre Dame and has always wanted to own a small business.
Rhonda Matterson’s background is in nursing. She has a bachelor’s degree from the College of Notre Dame. She has always had a passion for backyard birds since childhood.
“We chose Wild Birds Unlimited because we love the fact that they focused on us being the right fit and not just someone who wants to own a franchise,” Tim Matterson said. “And they focus on education for the community and us as the franchisees. They make wanting to own a small, locally owned business so enjoyable.
“We are Certified Birdfeeding Specialists who can help customers attract the birds they want according to their yard and habitat, the time of year and our region,” he said. “We can also help with potential nature problems such as squirrels eating your bird food.”
Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 275 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events.